TAGS aims to change the way that adventurous spirits pack a bag and curate their closets, by simplifying shopping for a fast-paced life.
Perfectly curated for the jet-set lifestyle; TAGS believes that comfortable living shouldn’t require overplanning, overpacking, or overthinking.
Behind The Brand
Meet Jackie Rose
Founder Jackie Rose has drawn upon decades of fashion industry experience and a lifetime of globetrotting to create her ideal travel wardrobe of fashionable, easy-to-wear clothes.
Jackie spent her formative years traveling to far-flung corners of the globe after her father joined the Foreign Service. As an adult, she eventually settled in California, where she began her career in fashion and met her husband Gerard Guez; they then went on to create one of the largest apparel companies in the United States.
Over the past 40 years, she has shared her love for travel and adventure with her own family. With her husband and four children in tow, packing light became an art form.
“Have fun mixing it up, but always stay true to your own style.”
Jackie Rose shares the story behind the collection, talks travel tips, and tells us how a life of globe-trotting inspired her to create her own line.
Q: What inspired you to create TAGS now?
A: I believe it’s so much easier to travel and to live light these days. To carry whatever you need in just one suitcase is freeing. Travel is a lot more complicated than it once was, therefore the need for ease and a lot less fuss is great.
Q: What does travel mean to you?
A: I know firsthand that experiencing other cultures is a wonderful learning experience, but it is also a great adventure!
Q: Favorite airport outfit?
A: Simple and comfortable: jeans, converse, a tee shirt or shirt and a jacket.
Q: Where did you grow up?
A: Everywhere! I was born in Colorado, but my father joined the Foreign Service, which had my family on an adventure of a lifetime. We lived in Ethiopia, Rhodesia, Nigeria, Somalia, Washington D.C., Ghana, and finally India for the remainder of my high school years. I came back to the states to start college, but my parents were stationed in Vietnam and then Pakistan, so I spent quite a bit of time there. We also traveled extensively throughout Nepal and Kashmir. I took some schooling in Athens, Greece and lived in Panama with my parents. Then I moved to California to finish school and start my career.
Q: How did you break into fashion?
A: Once upon a time, I was interested in becoming a stockbroker, but thankfully no one would hire me! So on a friend’s suggestion, I landed a job brokering goods and fabrics. I’ve been in the garment industry for 40 years now.
Q: Where do you draw inspiration?
A: I always find myself going back to the Greek isles.
Q: Your best style advice?
A: Whatever is hot for the moment may not be worth following—have fun mixing it up, but always be true to your own image!
Q: How would you describe the TAGS collection?
A: Unmistakably classic pieces that are well made and are long-lasting at an affordable price.
Q: Where are your favorite places to visit?
A: I recently went on a wonderful trip to Brazil, Argentina, and Cartagena which I absolutely loved. I also really love Mexico. The people are so kind, the food is great, and the beaches are breathtaking.
Q: Where to next?
A: Southern Italy is always fabulous, so I hope to get to Corsica next year. Cuba has also been on my list for a while now!
Q: #1 travel tip?
A: Remember you can sleep when you get home, so savor every minute and see all you can, because you might not make it back again! Oh, and leave a little room in your suitcase for a memento or two.